The Lady is a magazine which can be accessed online via subscription or just to browse at with no fee but you cannot access everything. It is Britain’s oldest weekly women’s magazine and has been in continuous publication since 1885.
The Lady is particularly notable for its classified advertisements for domestic service and childcare. The readership is generally for the older ladies which is well suited to its strap line ‘for elegant women with elegant minds.’
It is a family owned magazine and Ben Budsworth is the publisher of the magazine, he was appointed this role in 2008 and wanted to modernise the magazine so he employed Rachel Johnson in 2009 who was the 9th editor of the magazine. Channel 4 aired a programme called ‘The Lady and The Revamp’ and this aired in 2010 and it showed Johnson’s quest in raising awareness for the magazine and increasing the circulation.
After 3 years of being the editor, Johnson has stepped down and Matt Warren, is now the editor – he was a former features editor for the Daily Mail.
Journalism Futures 